Ruben Hernandez
Latino Audience Development Specialist
Associate, Concepts Consulting Group
602.299.0185        ruben@conceptsconsultinggroup.com

“It is through the arts that the futures of cultures are created, the cultural past preserved, and the human spirit uplifted.”
            Ruben Hernandez

Ruben Hernandez’s career and advocacy for the arts spans more than 25 years.  As a journalist, he has written about arts and the Latino community for Phoenix New Times, the Tucson Citizen in Tucson, the Naples Daily News in Naples, Florida; the Phoenix Business Journal, and Latino Perspectives Magazine in Phoenix. 

He also has written freelance articles for SPIN, Hispanic, VISTA, Politico and Latina magazines, among others. 

PR EXPERIENCE 

2001-2004
MegaHertz Mediaworks
Phoenix, Arizona
Vice President

Media production, marketing and news consulting firm. Designed and coordinated print, video, TV, radio and Web site projects. Wrote scripts, ad and corporate copy, and proposals. Designed outreach and diversity plans for Phoenix Boys Choir, Phoenix Police Department, Friendly House, and Local Initiatives Support Corp., a national community development organization, among others. 

1999-2001
Valle de Sol, Inc.
Phoenix, Arizona
Corporation & Community Relations Director
Designed and implemented marketing and communication plan. Coordinated Hispanic Leadership Institute and Profiles of Success leadership awards annual luncheon. 

ARTS & CULTURE EXPERIENCE 

Advocates for Latin@ Arts & Culture Consortium
Founder, Board of directors, 2007
Executive committee
Second vice president
Marketing Committee co-chair
The mission of ALAC is to foster, stimulate and preserve Latin@ arts & culture, and to create a Latino cultural center in Arizona. 

Calaca Cultural Center
Board member since 2005
The mission of Calaca Latino arts collective is to train successful Latino artists and administrators, and to create a Latino cultural center.

Cultural Coalition, Inc.
Board of directors  
Member since 2004
Mission of the Mesa-based Cultural Coalition is to produce and promote Latino and other cultural diversity in Arizona arts. 

National Arts Journalism Program
Member
NAJP is America’s largest organization dedicated to the advancement of arts and cultural journalism. The NAJP has produced research, publications and discussions and works to bring together journalists, artists, news executives, cultural organization administrators, funders and others concerned with arts. 

2007-08
Maricopa Partnership for Arts & Culture (MPAC)
Member, advisory committee for Arts, Culture and the Latino Audience, a 2008 study and report on Latino arts consumers in Maricopa County, Arizona. 

2007
Heard Museum
Member, ad hoc advisory committee for brainstorming on Latino arts consumer community outreach. 

1980-82   
TOPO literary magazine
Founder, editor
Quarterly magazine printed fiction, poetry, essays, and art by Arizona residents.
Also, long-time supporter and collaborator of Movimiento del Rio Salado (MARS) artist collective and gallery.